The global outdoor equipment market has exceeded 60 billion US dollars by 2025 and is expected to climb to 111 billion US dollars by 2035, with an average annual compound growth rate of 5.8%. The performance of the Chinese market is particularly impressive, with an estimated market size of 320 billion yuan by 2025. The compound annual growth rate over the past five years has far exceeded the global average, and the number of participants in outdoor activities such as camping, hiking, and cycling has exceeded 300 million, forming a huge consumer base. In the segmented fields, the total scale of China's ice and snow sports industry will reach 970 billion yuan in 2024, and the camping market size will increase by 60% year-on-year to 213.97 billion yuan, driving the related market size to exceed 115 trillion yuan and becoming the core driving force for industry growth.
The Chinese outdoor products market has broad prospects
2025 12/19